During my studies I had the opportunity to do twenty-week internship at 24Kitchen.
What did I do?
- Writing articles
- Creating content
- Writing newsletters
- Uploading recipes
Writing articles
One of the main tasks I had was writing articles. These articles were mostly recaps of the programs, but sometimes I also had to write articles about different topics, like food trends or food events. I had to do research before writing the articles. By clicking on the picture, you will be redirected to the article I wrote on 24Kitchen’s website.
Creating content
Besides writing articles, I also made content for the social media accounts. On Facebook I shared daily recipes and articles from the website, on Instagram I shared recipe collections and on TikTok I shared scenes from the 24Kitchen-programs. Sometimes I also made compilation with already consisting content from the 24Kitchen socials. Besides that, I was able to come up with my own concepts for promoting the 24Kitchen programs. One of them was a collaboration with Disney’s Vaiana 2, where we were able to give away a goodie bag with tickets to see the movie in the cinema. For the ‘Bibi’s Bijgerechten’ content on social media I supported the Digital Content Supervisor with filming. I also shot pictures of the dishes that were eventually used on the website. Underneath you can see some examples.
Newsletter
Each week 24Kitchen sends out at least two newsletters. During my internship I was responsible for writing these and collecting the content that goes with it. I was also able to make an A/B-test to analyze what content works best. Underneath you can find an example of the newsletter.
Uploading recipes
Whenever there were new recipes, I needed to help upload these to the 24Kitchen database. I had to write copy with SEO techniques in mind. Besides that, I also rewrote different recipes to improve their visibility. Underneath I have linked some recipes that I have uploaded.
